I think this sounds nice. I mean wifi, coffee and a bathroom? And only a 15 dollar premium? I am sure that there are 50 people that would choose this. That said I would bet that it will be people that currently take the bus at that time or near it and will think that this is a better value.
I think we could find 50 people, for sure. I think it becomes tougher when we try to find the same 50 people that like the in time, and the return time. If there is a return, as I have not really read that yet anywhere. It has never been made clear that the $100 or $120 is a return fare.
It sounds great, doing work or reading the paper on your way in. But you can read the paper on the current choice of buses, and are people (for example government managers) really doing work on the way to work, if they have an 8-hour shift in town too?
Let's run the numbers.
Full bus means $5000 or more in fares per month. OK, that pays the driver salary. M-F, it's really just one almost full-time driver. Split-shift, or Wilson's figures out a way for a different return driver from among their in-town crew.
Langford says they will pay up to $60,000 per year subsidy. I'm not sure if that pays for a bus time/wear/insurance/fuel. Probably not. Advertising will pay for some of the cost.