It's exit strategy for 99.999% of businesses.
if you want to exit it is. The question is what do you do with all the cash? If you love to make beer, sitting on a corner in winslow arizona doesnt seem too inspiring and if you love beer, and the reason you started was to make something better than the swill the big guys make, then selling to them gets you in bed with the devil. I interviewed Matt Phillips for one of our very early Growler Hour's and brewing is in his DNA.