...every dollar saved counts.
But when you look at the Winnipeg or Halifax locations they're literally on the very outer edge of the populated area of the CMAs. Another kilometer further out and they'd be on the farm or in the wilderness. Why are they such exceptionally un-central sites? They're about as physically alienated from the majority of the people in their local markets as they could possibly be.
I know, it works so don't argue with it. I'm just not understanding why obligating the majority of their customers to drive the longest possible distance seems to be such a key element of their recipe. More so than any other big box store, really. The average Wal-Mart store is very central and urban by comparison.
It seems Brits have grown tired of travelling for hours to get their meatball and flatpack fix, forcing Ikea to abandon its superstore format and open smaller outlets.
In a move that may save many a relationship, the Swedish furniture giant is launching a new retail format and heading for the high streets, in the hopes it will attract more customers.
from http://www.dailymail...ping-cafes.html
Isn't it ironic that a supposedly* European operation would be so freeway/SUV focused? Pedestrians, transit users, cyclists... their money is no good.
*emphasis on supposedly