GREEN culture

[VicHockeyFan]

I wasn't sure where to put this.

It might be more a cult than a culture, maybe both those words have the same etymology...

Video Link

[victorian fan]

Perhaps they're trying to make being 'green' a 'cool' thing.
Kermit did that years ago.

[Mike K.]

They're mocking the green movement.

[Ms. B. Havin]

Did you see the other Audi Superbowl ad, "putting old luxury on notice" (modeled after the infamous horse head scene in The Godfather)?

I thought that one was actually better.

However, both of them are a bit weird. The message is definitely full of contradictions - which I guess is as good a way as any for getting the viewer's attention. "Huh? What's going on? Oh no, I think I have cognitive dissonance...!" Etc. etc.

They remind me a bit of those ads that used to try to scare us. These ones make being scared funny, but it's still a negative message - except you laugh at it, too.

Meh.

I thought the Google ad was very effective, however. Take a look at it - really neat.