Telus adorns downtown building with giant billboard
A new billboard has been installed along the Yates Street frontage of the Telus-owned BC Telephone Company building. Photo © by VibrantVictoria.ca.
The Telus-owned BC Telephone Company building at 826 Yates has a new exterior feature that is sure to bring more attention to the otherwise nondescript facade.
A giant billboard advertising Telus’ mobile telephone network, complete with bunnies and a hippopotamus, was installed Sunday afternoon across almost half of the building’s Yates Street frontage.
“We were not contacted about the billboard, but I understand that the City has a signage bylaw that has been in effect for several decades and which controls how businesses can promote themselves,” said Robert Randall of the Downtown Victoria Residents’ Association, when asked if he was aware of any details pertaining to the sudden promotional installation.
While it may be one of the largest, the new Telus advertisement is not the first of its kind in the downtown area. Displayed at the corner of the Government Street frontage of Vancouver Island Brewery’s headquarters near Bay Street, a billboard promotes one of the brewery’s offerings and has done so for quite some time. Promoting movies and exhibitions, the Royal British Columbia Museum’s 13-storey archives tower displays up to two giant billboards overlooking the Inner Harbour.
The capital may not have stand-alone billboards as seen in Vancouver and Nanaimo alongside busy traffic arteries, however, the entire region is already adorned with bus shelter advertising, public transit bus advertising and in recent years has seen the arrival of mobile advertising trucks.
Stay tuned to VibrantVictoria.ca’s discussion thread on billboards and advertising for more information on this story as it develops.
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Responses to this Headline or Article
The five most recent replies to VibrantVictoria.ca's discussion forum's Signage, advertising and video billboards thread, the most relevant thread to the above headline or article:
sebberry
May 15, 2011 at 2:57 pmQuote: deleted
Not before it was emailed in the thread reply notification :p
sebberry
Jun 23, 2011 at 2:36 pmEvery time I drive by the arena and there is something going on, crowds of people, etc.. I always wonder what the event is.
I keep looking up at the video billboard out front, but it never mentions what the event of the evening is, just keeps displaying ads and TC headlines.
VicHockeyFan
Jun 23, 2011 at 2:51 pmIt's Cirque's Dralion all weekend.
sebberry
Jun 23, 2011 at 3:23 pmQuote: It's Cirque's Dralion all weekend.
See, what would I do without this place?:p
Mike K.
Aug 19, 2011 at 9:07 amA video sign has been installed along Quadra just north of Hillside for the import/export store beside San Remo. It's about 1.5 meters across and 1 meter tall.
