Telus billboard turning heads at City Hall
A billboard erected by Telus on the southern facade of the BC Telephone Company building at 826 Yates has been ordered by City Hall to come down unless the company can successfully apply for and receive a necessary permit.
In a story first reported by VibrantVictoria.ca on May 24th, Telus installed the billboard featuring a familiar hippopotamus and rabit motif as part of the firms mobile network marketing campaign.
Robert Randall, Chair of the Downtown Victoria Residents’ Association was quoted at the time as being left in the dark with respect to any applications for the sign. That was because Telus had failed to secure necessary permits for the installation.
The City of Victoria claims a billboard installed by Telus fails to comply with the City's sign bylaw. The billboard must conform to regulations or be removed. Photo © by VibrantVictoria.ca.
In a document obtained by VibrantVictoria.ca, issued to Telus by City Hall, it was revealed that a “subsequent search of City records” had uncovered that no formal application for the billboard had been made. As such, contravention of the sign bylaw calls for a minimum of “$100 per day for each day the offence continues” and requires the owner to formally respond to the situation.
Two options are now on the table. One option gives Telus until June 30th, 2010 to apply for and receive a permit for the billboard. The other option requires removal by the same date.
Failure to comply will result in the issuance of fines and potentially legal action by the City against Telus.
To follow this story and to discuss signs, advertising and billboards in the capital region, refer to this thread in the VibrantVictoria.ca discussion forum.
Copyright © by VibrantVictoria.ca. All rights reserved.
Responses to this Headline or Article
The five most recent replies to VibrantVictoria.ca's discussion forum's Signage, advertising and video billboards thread, the most relevant thread to the above headline or article:
sebberry
May 15, 2011 at 2:57 pmQuote: deleted
Not before it was emailed in the thread reply notification :p
sebberry
Jun 23, 2011 at 2:36 pmEvery time I drive by the arena and there is something going on, crowds of people, etc.. I always wonder what the event is.
I keep looking up at the video billboard out front, but it never mentions what the event of the evening is, just keeps displaying ads and TC headlines.
VicHockeyFan
Jun 23, 2011 at 2:51 pmIt's Cirque's Dralion all weekend.
sebberry
Jun 23, 2011 at 3:23 pmQuote: It's Cirque's Dralion all weekend.
See, what would I do without this place?:p
Mike K.
Aug 19, 2011 at 9:07 amA video sign has been installed along Quadra just north of Hillside for the import/export store beside San Remo. It's about 1.5 meters across and 1 meter tall.
