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Comcast to Put MSNBC and Oprah Founded Oxygen Networks Up For Sale in Cable TV Sell Off

 

https://www.shorenew...le-tv-sell-off/

 

When NBC launched MSNBC in 1996, the network was marketed with the slogan “It’s Time to Get Connected,” a line that acknowledged the emergence of the internet as a game-changing force in the media. Microsoft, then a minority partner in the channel, made web culture part of its programming.

Now, MSNBC is being upended by the very technology it first embraced, with streaming video now accounting for nearly half of all TV viewing, according to Nielsen. The decline of pay TV has culminated in Comcast placing MSNBC — along with sister networks such as CNBC and E! — in a spinoff company that will essentially be a repository for its cable outlets.

The plan, formally announced Wednesday, means MSNBC will be owned by a separate entity from its parent NBC News, ending what has at times been a tense relationship.

https://www.latimes....ns-for-nbc-news

Edited by Victoria Watcher, Today, 08:30 AM.

MSNBC slashed star anchor Rachel Maddow’s annual salary by $5 million as the left-leaning network continues to reel from parent company Comcast’s decision to spin off its struggling cable properties, according to a report.

Maddow — who rakes in $30 million a year for hosting “The Rachel Maddow Show” just one day a week on Mondays — renegotiated for a $25 million salary for the next five years, The Ankler reported on Thursday.

“This is a difficult time and they needed to keep her,” one executive told the news site. “No one else can do what she does. You can’t build a brand like it overnight.”

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Edited by Victoria Watcher, Today, 04:49 PM.