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[amor de cosmos]

BizPal + Canada Post's Online Direct Marketing = kickass

Canada Post Introduces Online Direct Marketing Service

October 18, 2007
Ottawa - As Canadian small and medium-sized businesses strive to attract customers and adapt to the increasingly technology-based marketplace, Canada Post introduces Direct Marketing Online (http://www.directmarketingonline.ca). The latest addition to the company's growing suite of solutions for business, Direct Marketing Online breaks new ground in the Canadian marketing and e-commerce industries by giving SMEs efficient and affordable online access to marketing tools once reserved for big-budget enterprises.

For the over one million businesses with fewer than 500 employees in Canada, attracting customers and standing out from the competition are essential elements for success. For smaller businesses, this is particularly important in the start-up stage, when resources and budgets are limited. An additional challenge for these organizations involves adapting to technological advancements in the marketplace, which can offer important opportunities to increase performance and output, albeit it a cost. However, recent studies indicate that SMEs are increasingly adopting Web-centric attitudes, particularly when it comes to self-serve online applications.

What's more, Canada Post is introducing Direct Marketing Online at a time when Canadian small businesses are reporting improved performance and confidence over previous years, making it the perfect opportunity for owners to invest in marketing and technology. According to the most recent Canadian Federation of Independent Business Quarterly Business Barometer, released in September 2007, close to 44% of Canadian small business owners surveyed reported that their firms were doing "much better" or "somewhat better" than one year ago.

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"With such important benefits as direct-to-consumer interaction and measurable results, direct marketing is an ideal tool for SMEs," says Tim Skelly, Director, Direct Marketing Line of Business, Canada Post. "Direct Marketing Online provides what small and medium-sized business owners have been asking for: a truly new and innovative service that allows them to reach more customers more effectively while establishing their brand and standing out from the competition."

http://news.gc.ca/we... ... eid=355879

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