If I'm not mistaken, and Caramia please correct me, some businesses use murals as a bit of an advertisement, where they would not be allowed to use a sign of that size. Two examples come to mind: The self-storage opposite the arena with it's "dog hiding bones" theme, and also Westcoast Appliances with a large mural facing south on Gorge Rd., near Jutland, nearly the same thing as there sign logo design but with no words.
And there's that beautiful mural on the north-facing side of the Fifty-Fifty Art Gallery on Douglas at Bay, opposite the Times-Colonist. The second time that wall has been decorated--fabulous work! Looks like the same artists painted the former cell-phone hut in the parking lot next door. I can't wait to see what the artists do next time they're inspired!
(Must be affiliated with the design-signs-printing place in the old Sitka space? or them and 50/50 together?)