That is a very cool sign. Neon needs to make a comeback.
I'm very happy to see neon, especially on one of Franc D'Ambrosio's buildings.
You might recall when the Atrium was being built I reminded him about the history of Blanshard/Yates as the movie corner of Victoria and its spectacular lighted signs and how great it would be if the Atrium had some really spectacular retail signage knowing full well Franc's aesthetic was more low-key and understated. Franc looked at me as if I asked him to eat a turd and as you might expect, Atrium's signage turned out to be understated to the point of being invisible.
Edited by Rob Randall, 11 February 2021 - 07:47 PM.