It was a good year for Facebook and for its CEO Mark Zuckerberg. The social networking giant reported a 123 percent increase in profit to $1.62 billion, thanks to a growing user base and a big upswing in mobile and video advertising across Facebook and Instagram.
Revenue increased 44 percent to $5.8 billion in the quarter, which easily surpassed analyst estimates. Facebook shares rose nearly three percent in after-hours trading on the NASDAQ. Mobile as a percentage of ad revenue rose to 80 percent, up from 20 percent three years ago, as Facebook users continued to migrate to phones and tablets.
Facebook as a company now consists of many different apps — Instagram, WhatsApp and Messenger — as well as moonshot initiatives like Free Basics and Oculus, but the main revenue driver falls to the core product: Facebook itself.
It may seem like everyone is on Facebook already, but the social network found a way to grow with 1.59 billion global active users per month as of December, a 14 percent increase year-over-year. Facebook's daily active users on mobile now total to 934 million, on average, an increase of 25 percent. That statistic far surpasses Snapchat's 100 million mobile users, mostly confined to the U.S.
As I've been saying for years now at my seminars, FB is not going away. Despite many doubters.
If you had bought stock at their IPO in 2012, you have almost tripled your investment.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>