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Local media and Facebook


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#21 sebberry

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Posted 27 December 2012 - 09:38 AM

Is Mt. Baker steaming yet?


I think VHF is steaming that the quake didn't make the news :P

If the quake is small enough that it takes me a couple of seconds to figure out if it's actually a quake or just the neighbour's kid running down the hall, I don't think anyone needs to "interrupt this broadcast to bring you a special news bulletin"

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#22 VicHockeyFan

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Posted 27 December 2012 - 04:22 PM

Today's media Facebook numbers:


<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#23 Greg

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Posted 28 December 2012 - 09:33 AM

Except that EVERYBODY is talking about it. If you search "bus" vs. "earthquake" and "quake", the quake term shows up in twitter and FB more than 10x the popularity of bus (maybe the biggest non-quake news story today in Victoria, the bus attack). Quake is also more popular than "boxing". Except the major news media, who has gone blank since dinner time.

Here is their FB pages:

Outlet | fans | shares of quake story

CHEK 9152 fans 81 shares
CFAX 2438 38
TC 4225 0 (no quake mention)
Zone 15763 0 - this is odd and probably a testament to how many read Zone on mobile (hard to share story)
Q 4945 11
CTV Vancouver Island 3720 25
Jack 4511 0 (no update since before 12 noon)
Ocean 98.5 3486 0 (no update since before 12 noon)
KOOL 8207 0 (no update since 7pm)

I (heart) Downtown Victoria 17,975 fans 329 shares (and 17,175 views of the quake posts)


Considering that there are about 100,000 quakes in that size range every year I think this indicates that the major media is doing a better job of separating real news from non-news than I (heart) Downtown Victoria is doing. :)

#24 VicHockeyFan

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Posted 28 December 2012 - 10:02 AM

Considering that there are about 100,000 quakes in that size range every year I think this indicates that the major media is doing a better job of separating real news from non-news than I (heart) Downtown Victoria is doing. :)


I think you misunderstand. I don't know anyone locally that did not talk about the quake right after it happened. If everyone is talking about it, it's news.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#25 Greg

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Posted 28 December 2012 - 11:41 AM

I think you misunderstand. I don't know anyone locally that did not talk about the quake right after it happened. If everyone is talking about it, it's news.


You're counting the comments on your FB page that "didn't feel anything" as "talking about it" and calling that "news." We have different opinions about what constitutes news.

#26 VicHockeyFan

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Posted 28 December 2012 - 12:00 PM

You're counting the comments on your FB page that "didn't feel anything" as "talking about it" and calling that "news." We have different opinions about what constitutes news.


I don't just mean my FB (Facebook is Canadians' #2 most popular website) page, but my private feed, twitter (twitter is the #7 website among Canadians, and Trendsmap has #quake third to #yyj and #malahat in Victoria topics this week), and then talking to people face-to-face and over the phone. Everyone was talking about it. I think that means it's news. The following day, CFAX ran the story all day, and it was among the most-read stories in the TC online edition the following day too. So even the next day when most of us knew it was small with no damage, people were still interested in it.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#27 VicHockeyFan

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Posted 28 December 2012 - 02:37 PM

PS is it even within the rules to operate a Facebook page with so many blatant advertisements? It is against Facebook's rules to have an avatar as an advertisement and use the large backdrop image as an advertisement, which you are doing. I wouldn't be surprised if I heart was shut down at some point over this. But then Facebook is starting to lose North American visitors and probably doesn't want to shut down larger pages.


Facebook is happy with me, I have a direct sales rep. Their concern is keeping eyeballs on the website. My page ranks in the top 5% for "engagement". I also spend almost $1000/month with them (mostly for promoted posts), they also like that of course. My page advertises other businesses just like a Chamber of Commerce site might, or the DVBA, or a shopping mall. If the "ads" attract eyeballs to their ads, promoted posts and sponsored stories, they are happy.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#28 Mike K.

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Posted 28 December 2012 - 02:56 PM

This double standard is why so many brands are ditching Facebook. Companies now not only have to spend valuable resources to attract individuals to their Facebook page, if they do not spend money to "promote" their posts within Facebook only a smidgen of their content actually makes it to their fan's feeds.

In other words, companies now have to pay for the sort of exposure they once had as part of their presence on Facebook prior to Facebook going public.

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#29 VicHockeyFan

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Posted 28 December 2012 - 03:11 PM

This double standard is why so many brands are ditching Facebook. Companies now not only have to spend valuable resources to attract individuals to their Facebook page, if they do not spend money to "promote" their posts within Facebook only a smidgen of their content actually makes it to their fan's feeds.

In other words, companies now have to pay for the sort of exposure they once had as part of their presence on Facebook prior to Facebook going public.


We are getting OT now, but yes, they have to pay for space like they have to pay for Google Adwords or banner ads anywhere else on the web.

FB has 1B members, so it's not a bad place to be for the right companies.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#30 Mike K.

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Posted 28 December 2012 - 03:29 PM

Through proper SEO there is no need for Adwords or other advertisements unless you are marketing a very specific service or product that would otherwise go unseen without advertising.

Facebook doesn't give companies the option of proper SEO or relevant exposure, you either pay for exposure or you don't get exposure, hence the drift away from Facebook by a growing number of companies.

I am dissatisfied with Facebook's changes as of late. Going public has turned Facebook into a free-for-all of gimmicks to charge companies for services it once provided in return for the growth in visitors and eyeballs for its own ads. Now if you pay for ads you can do no wrong (including changing your page name, a big no-no apparently) but if you don't you better watch out or your page will be shut down from one day to the next. I agree we're OT so I'll stop myself before going any further :)

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#31 Bingo

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Posted 28 December 2012 - 05:16 PM

"It's hard to remember a stock opening more hyped than Facebook's when it hit the market in May. The stock began the day worth about $38. Then, after what everyone predicted to be a dynamic day of trading for the social media superstar, it closed at ... well ... about $38."

"It wouldn't take long for the pinstripe-suit types to decide it wasn't even worth that. Facebook's stock bottomed out in September, falling below $18. Since then, it's been steadily rebounding and currently sells for about $28."

http://edition.cnn.c....html?hpt=hp_c1

#32 VicHockeyFan

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Posted 28 December 2012 - 05:28 PM

"It's hard to remember a stock opening more hyped than Facebook's when it hit the market in May. The stock began the day worth about $38. Then, after what everyone predicted to be a dynamic day of trading for the social media superstar, it closed at ... well ... about $38."

"It wouldn't take long for the pinstripe-suit types to decide it wasn't even worth that. Facebook's stock bottomed out in September, falling below $18. Since then, it's been steadily rebounding and currently sells for about $28."

http://edition.cnn.c....html?hpt=hp_c1


At the risk of staying OT here, it would be hard to remember a company in the history of the world that has as many customers as FB. Oh, hold on, there is none. Who cares about the stock price, (less than 0.03 percent of their clients have shares) the customer base is the largest in the world.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#33 Greg

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Posted 28 December 2012 - 05:39 PM

Everyone was talking about it. I think that means it's news.


This is not and should not be the test for what is "news" for the mainstream media. Otherwise "Bieber updates" would dominate the evening news, and that is not what the stations were granted access to the airwaves to provide. If a lot of people talking about a 3.9 tremor is newsworthy, then the headline I would suggest is:

"Shocking Number of People in Major Earthquake Zone Don't Understand Plate Tectonics"


:)

#34 Szeven

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Posted 28 December 2012 - 10:39 PM

Continuing OT, off the top of my head I would bet more people have had a Coke than an FB account...

#35 VicHockeyFan

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Posted 29 December 2012 - 10:36 AM

Continuing OT, off the top of my head I would bet more people have had a Coke than an FB account...


That's might be true. Coke sells me sella about 1.6 billing drinks a day. But worlwide people spend about 20 billion g minutes on Facebook each day.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#36 VicHockeyFan

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Posted 30 December 2012 - 06:29 PM

Facebook doesn't give companies the option of proper SEO or relevant exposure, you either pay for exposure or you don't get exposure, hence the drift away from Facebook by a growing number of companies.


?

The company, which has its headquarters in Menlo Park, Calif., reported that revenue in the (third) quarter (of 2012) grew 32 percent, to $1.26 billion, slightly surpassing analysts’ forecasts.


http://www.nytimes.c...casts.html?_r=0

There is no drift away. Every major company has a Facebook presence.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#37 VicHockeyFan

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Posted 30 December 2012 - 06:46 PM

This double standard is why so many brands are ditching Facebook.


Which companies have ditched Facebook? I'm not aware of any that have closed their page entirely. Some may have pulled back advertising, but they still operate their pages. There are over 45 million FB pages.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#38 Mike K.

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Posted 31 December 2012 - 09:47 AM

Obviously no company will remove a Facebook profile but there's growing disinterest in spending advertising dollars within Facebook. And that's what Facebook Inc. is concerned with and not whether GM has a Facebook page or not.

Zynga is a great example of a fad borne out of Facebook that is slowly disintegrating.

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#39 VicHockeyFan

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Posted 31 December 2012 - 11:07 AM

Zynga is a great example of a fad borne out of Facebook that is slowly disintegrating.


Zynga has 18 offices, revenues of over $1.2B/yr, and its second quarter 2012 revenues were up 30% over the year earlier. You can say it's disintegrating due to their stock price drop, but their profits and user-numbers are pretty decent.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#40 Mike K.

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Posted 31 December 2012 - 11:09 AM

Coast to Coast's December 27 show covers the recent Facebook clamp down on pages of alternative news organizations and organizations that report on issues of civil liberties and other topics that can be considered anti-government.

You can listen to the radio show at http://www.youtube.c...h?v=yEW2awFuBbE

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