12 replies to this topic

[VicHockeyFan]

http://www.vicnews.c.../215714291.html

New marketing plans for Sidney will encourage visitors to "come get your share" of all that the community has to offer.

Sidney's Business Improvement Area (BIA) gave town councillors a brief overview of their branding and marketing plans last night, which carry the tagline of "Distinctly Sidney" and the catchphrase, "Come Get Your Share" which they say can be paired with some of the community's selling points, such as relaxation, shopping, memories and culture. Angus Matthews, the BIA's marketing committee chair, says the organization put in hundreds of hours in developing the brand and the marketing plan they plan to target to audiences mostly outside of Sidney.

[Mike K.]

The positioning line makes Sidney out to be a soup kitchen. I'm not sure I like it.

[VicHockeyFan]

I don't understand the need to reach out to Calgary, Vancouver and Seattle. At all. They should market themselves to the 320,000 right here, that forget how cool Sidney is.

Then find a way to also get a few people coming off the ferry to head into town with a real ground-breaking, out-of-the-box display on the ferries...

[pherthyl]

Well with the population declining, they need some better ideas. I vote for the following taglines:
Sidney: You can store your grandparents here.
Sidney: Last McDonalds before the ferry.

[gumgum]

"Come and get your share, before 5pm."

[Mike K.]

Sidney: Last McDonalds before the ferry.

This gets the quote of the day award

But seriously though, Sidney is quite a drive for the majority of the population and once you're there you're literally at the end of the line. Langford is popular with people who love to go on drives because you can keep going west or north should you feel like exploring further.

[LJ]

Well with the population declining, they need some better ideas. I vote for the following taglines:
Sidney: You can store your grandparents here.
Sidney: Last McDonalds before the ferry.

Is Sidney's population declining?

[Mike K.]

Sidney as a municipality saw a slight drop in the last census but the Saanich Peninsula as a whole grew faster than the urban core.

[aastra]

Yeah, the population of Sidney proper (the town) declined by 137 between 2006 and 2011. But Sidney is only 5 square kilometres and much of it is commercial, as we all know. It wouldn't take much to cause a shift like that in either direction.

[Greg]

...Sidney is quite a drive for the majority of the population and once you're there you're literally at the end of the line...

It's an excellent day trip by bicycle though for lunch at Beacon's Landing. And there's the Shaw Ocean Discovery Centre. And there's [that's all I've got actually]...

[Baro]

It's a fun little town for light shopping and some surprisingly good food, but even as someone very used to how early Victoria goes to bed I was pretty caught off guard at how early Sidney goes to bed, and it seems to sleep straight through sunday too.

[renthefinn]

A couple friends of mine used to rent an apartment (when I was in my mid 20's) above a commercial unit in the centre of town. We used to have some great parties, with no complaints cause there wasn't much around for a block or two, residential wise...

[VicHockeyFan]

http://distinctlysidney.ca/