New marketing plans for Sidney will encourage visitors to "come get your share" of all that the community has to offer.
Sidney's Business Improvement Area (BIA) gave town councillors a brief overview of their branding and marketing plans last night, which carry the tagline of "Distinctly Sidney" and the catchphrase, "Come Get Your Share" which they say can be paired with some of the community's selling points, such as relaxation, shopping, memories and culture. Angus Matthews, the BIA's marketing committee chair, says the organization put in hundreds of hours in developing the brand and the marketing plan they plan to target to audiences mostly outside of Sidney.
Re-branding and marketing Sidney
#1
Posted 24 July 2013 - 08:28 AM
#2
Posted 24 July 2013 - 08:50 AM
Know it all.
Citified.ca is Victoria's most comprehensive research resource for new-build homes and commercial spaces.
#3
Posted 24 July 2013 - 09:11 AM
Then find a way to also get a few people coming off the ferry to head into town with a real ground-breaking, out-of-the-box display on the ferries...
#4
Posted 24 July 2013 - 09:21 AM
Sidney: You can store your grandparents here.
Sidney: Last McDonalds before the ferry.
#5
Posted 24 July 2013 - 09:24 AM
#6
Posted 24 July 2013 - 10:35 AM
Sidney: Last McDonalds before the ferry.
This gets the quote of the day award
But seriously though, Sidney is quite a drive for the majority of the population and once you're there you're literally at the end of the line. Langford is popular with people who love to go on drives because you can keep going west or north should you feel like exploring further.
Know it all.
Citified.ca is Victoria's most comprehensive research resource for new-build homes and commercial spaces.
#7
Posted 24 July 2013 - 10:38 AM
Well with the population declining, they need some better ideas. I vote for the following taglines:
Sidney: You can store your grandparents here.
Sidney: Last McDonalds before the ferry.
Is Sidney's population declining?
#8
Posted 24 July 2013 - 10:43 AM
Know it all.
Citified.ca is Victoria's most comprehensive research resource for new-build homes and commercial spaces.
#9
Posted 24 July 2013 - 03:27 PM
#10
Posted 24 July 2013 - 03:31 PM
...Sidney is quite a drive for the majority of the population and once you're there you're literally at the end of the line...
It's an excellent day trip by bicycle though for lunch at Beacon's Landing. And there's the Shaw Ocean Discovery Centre. And there's [that's all I've got actually]...
#11
Posted 24 July 2013 - 04:12 PM
#12
Posted 24 July 2013 - 07:26 PM
#13
Posted 30 July 2013 - 12:55 PM
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