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Dine Around Victoria


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#21 Matt R.

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Posted 23 January 2026 - 05:34 PM

Pags, one of the restaurants piggy backing on the event’s marketing by doing a “better than dine around” event in parallel, says the requirement to be part of the gala is a deal breaker. It never used to be required and I can see it being a deal breaker. It’s a LOT of extra work to pull an event like that off, certainly a couple of full days for a couple of people.

#22 Mike K.

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Posted 23 January 2026 - 08:20 PM

Who runs DA?

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#23 Victoria Watcher

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Posted 23 January 2026 - 08:21 PM

Who runs DA?

 

BC Food and Restaurant Association, with help from Tourism Victoria.


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#24 Victoria Watcher

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Posted 23 January 2026 - 08:22 PM

Pags, one of the restaurants piggy backing on the event’s marketing by doing a “better than dine around” event in parallel, says the requirement to be part of the gala is a deal breaker. It never used to be required and I can see it being a deal breaker. It’s a LOT of extra work to pull an event like that off, certainly a couple of full days for a couple of people.

 

Presumably the gala pays lots of the bills for the marketing?



#25 Mike K.

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Posted 23 January 2026 - 08:22 PM

Yes, but is there a local person or a company that organizes the ‘festival?’

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#26 Victoria Watcher

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Posted 23 January 2026 - 08:28 PM

Yes, but is there a local person or a company that organizes the ‘festival?’

 

Misty Olsen.  Who also happens to be a Colwood councillor.

 

https://www.colwood....lor-misty-olsen


Edited by Victoria Watcher, 23 January 2026 - 08:29 PM.


#27 Mike K.

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Posted 23 January 2026 - 08:30 PM

Thanks!

Interesting, how the profile shows your move-in year. 2013 for Olsen, councillor by 2022.

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#28 Matt R.

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Posted 23 January 2026 - 10:17 PM

It’s run by a committee of the board of the local branch of the BCRFA, or was when I was on the board.

I never did go to a gala, but these types of events are usually a great time for all parties involved.

#29 Matt R.

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Posted 23 January 2026 - 10:20 PM

Presumably the gala pays lots of the bills for the marketing?


Yeah it’s a huge deal for sure. Lots of ad money, lots of eyeballs. It’s a pretty big event for the local industry. I did participate for 8 years or so and it’s a huge driver of off season business.

I absolutely stopped chasing any of that off season stuff upon moving to this island.

#30 Mike K.

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Posted 24 January 2026 - 08:25 AM

What’s so crazy, is until this year, I don’t think I had ever heard of this gala.

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#31 Victoria Watcher

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Posted 24 January 2026 - 08:33 AM

What’s so crazy, is until this year, I don’t think I had ever heard of this gala.

 

It didn't always have the kick-off gala.



#32 Matt R.

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Posted 24 January 2026 - 08:34 AM

It has been many years, unless they skipped some during Covid.
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#33 Matt R.

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Posted 24 January 2026 - 08:56 AM

I joined that board in 2011, I think the gala was a thing even then, and it was a challenge to get folks out for the launch as vendors because of the extra work load. I should refer to my notes.
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