So here’s the thing about how elections are won (or not won if you don’t play the game) in the digital era. You’ve read about all the commotion about the re-tweeting of Help’s Christmas fan....here is a questionable example in our federal election campaign.
Pay attention because the devil lives in the details. A candidate can now continually bombard the population daily or even hourly for little or no cost. Gone are the days of printing up a flyer and mailing them out to the voters with your goals and ideas for the future. It’s also way more fun to criticize your opponent especially when you don’t criticize directly ...you re-tweet what someone else has puked up on the interweb. That way your supporters know you are thinking of them, informing them, enlightening them...whether the re-tweet is true or not...really doesn’t matter. Your supporters need something to tell their friends and families why they should vote for you...whether it’s true or not.
Case in point.
This little gem is a re-tweet by a local candidate originally posted by a sitting Member of Parliament. It states 3 important facts about the number of “meetings” that our sitting Prime Minister has had with 3 particular business sectors and then provides a summary of the outcomes of those meetings.
Note the “fact” that Justin Trudeau met with “Big oil” 1550 times resulting in “billions” in subsidies.
There are approximately 250 working days in a year for the average Canadian worker. Trudeau has been in office for 4 years or approximately 1,000 business days. This means he met with Big oil an average of one and a half times a day or two meetings every 3 days from the moment he took office....that’s if he worked a full year without travel or vacations. This math seems highly unlikely to achieve.
But there it is re-tweeted to supporters to spread the word and suggest that we need change.
This is how election campaigns are conducted these days. Just throw it out there in Twitter land.
It worked for Trump.