CRTC eases Canadian-content quotas for TVRegulator cuts local daytime requirement from 55% to zero, but keeps prime-time rule at 50%
The CRTC has unveiled a dramatic overhaul of its old protectionist rules for television programming, including the relaxation of its long-standing rules that require TV broadcasters to carry a certain quota of Canadian-produced content.
The national broadcast regulator said Thursday it was cutting the quota for the ratio of Canadian programs that local TV stations must broadcast during the day from 55 per cent to zero. That's a recognition that stations have sometimes been broadcasting the same program episodes many times over the course of a day, or even over years, simply to satisfy the old Cancon rule.
"Television quotas are an idea that is wholly anachronistic in the age of abundance and in a world of choice," CRTC chairman Jean-PierreBlais said in a lunch address to the Canadian Club of Ottawa.
But during weekday prime time — 6 p.m. to 11 p.m. — the requirement that 50 per cent of programming must be Canadian will be maintained.
A statement from the office of Canadian Heritage Minister Shelly Glover said the ministry would review the CRTC announcement closely.
"Our government supports any decision that lets consumers choose what they want to watch," the statement said.
Under the new relaxed rules, specialty TV channels, which currently have Canadian content requirements that range from 15 per cent to 85 per cent, will see their Cancon requirements harmonized at 35 per cent overall. The CRTC says there will no longer be a specific Cancon requirement for the evening hours for specialty channels.
The regulator said that even though Canadian quotas are being reduced, it will still ensure that the majority of local TV stations and specialty channels reinvest a portion of their revenues into the creation of Canadian-made content. But broadcasters will be able to focus that spending on fewer shows if they want.
'The system cannot remain frozen in time when the world around us is changing.'— CRTC chairman Jean-Pierre BlaisThe CRTC is also proposing that video-on-demand services like CraveTV and Shomi be allowed to offer their own
exclusive content, as long as it's also available online across
the country.
http://www.cbc.ca/ne...or-tv-1.2992132