Come on, it's not ugly. Check out page 61 of the city's document. Conservative, maybe even boring. But it's not ugly. To my eye it looks a fair bit better than Townline's rental buildings behind the Jack Davis. There's more variation in it and it isn't so grey/drab. The ground floor looks pretty good. I can live with it as is, but I'd be much happier if they could just add some zing somewhere.
Would some curves be all that difficult to include?
If the penthouse-level windows facing west were curved like the bow of the Janion that might look sharp.