Blue Origin's New Shepard rocket this week made history when it landed intact in Texas.
The unmanned crew capsule returned safely from a test flight that took it 330,000 feet into the air.
The New Shepard could become the first reusable booster -- it's scheduled to return to space in a few months.
It's now tucked into a storage facility at a launch site in West Texas.
Blue Origin, founded by Amazon founder Jeff Bezos, aims to lay the foundation for an enduring human presence in space -- a goal that reusing rocket boosters could help to achieve.
Commercial spaceflight companies have been engaging in a quietly competitive race, with each careful not to give away too much, while working to gain mindshare despite the public's loss of passion for space exploration following the Apollo missions.
Tesla Motor CEO Elon Musk's SpaceX and others have been pursuing reusability aggressively, believing that it is one of the "most game-changing technology developments available in the immediate future," said Dale Ketcham, chief of strategic alliances at Space Florida.
"The deployment of that capability into the marketplace will provide a competitive cost advantage to commercial launch providers that will be unrivaled," he told TechNewsWorld.