I was invited to a roundtable when David Hahn was CEO.
This was when they just introduced the reservation system and he was trying to get rid of the Assured Loading Cards
The consensus around the table was it was wrong to penalise the person making the reservation and that the $10 or whatever amount should be part of the fare not extra. ie if car & driver cost $75 then the $10 would be collected in advance and the balance $65 collected at the booth. This is how the Sidney Anacortes ferry operates as well as lots of ferry systems in Eu.
The higher fee should be charged to the car that rolls up last minute. They really didnt like that (they were sitting behind 1 way glass observing the conversation) and one of them came in the room and explained that they didnt want to discourage tourists coming to the Island...our response was that it didnt deter tourists in Eu, they learned and adapted pretty quick as long as you make the effort to make it easy to reserve.
We also said it doesnt make sense to pay the reservation fee for a fixed sailing and be unable to change the time at a later point if you realise your meeting or flight has changed etc. If you miss your reservation time then you have lost your fee.
Right now its still cheaper to simply take your chances and drive up.
So as it is, the folks that pay to reserve is a fare increase without being a fare increase. Will that be the case if they go 100%
I have an Assured Loading Card, its not cheap but I never have to pay to reserve and can roll up to any booth up to 20 mins before the sailing and am put in the first row to board. So when I roll up all I have to ask is do I need to use the ALT or not....most times I dont so its regular fare but like last Thursday when I was on the 9am and returning on the 1pm I had to use it both ways. It costs nearly double the regular fare to use but I dont have to reserve and lock myself in to a particular sailing. I think at the end of each year I come close to break even
I Think it would be good to go 90% reservation but they have to change the way they collect the fee and they need to be able to allow a change
Edited by rjag, 10 November 2018 - 08:16 AM.