I'm probably giving too much credit here, but I'm going to go out on a limb here and suggest that maybe, just maybe, these guys have not only generated a bit of publicity, but perhaps have actually driven a point home. Even the most annoyed of us should be able to pause for a minute and think:
"man, if I find this kind of unfair discrimination this offensive -- when I don't even have the slightest interest in attending the damn show in the first place, just imagine what if must be like to encounter real discrimination, like being denied housing opportunity because of my skin color, or the ability to get married because of my sexual preference. That would really suck."
Or maybe not. Either way we (many of us) get to return immediately to not worrying about this sort of thing actually affecting us on a daily basis, which is pretty nice.
Millions of white Canadians fled their homelands to be in Canada, Greg.
You, Greg, may have been born in Canada. You may have been born into privilege. And that's where your comprehension clearly ends, with your life and your life experiences.
Leave my life and my life experiences out of your limited understanding of the human condition.
Higgins' exercise is hateful and discriminatory even if he doesn't understand the implications of his actions. If Higgins and his organizers had dedicated a little bit of time speaking to any one of the thousands of white Victorians who fled their homelands fearing for their lives, the lives of their children and their families, with not a penny to their name, no English, no job prospects and a higher education that would mean nothing in their new homeland, they'd be ashamed of themselves for calling discriminatory pricing strata justice pricing.
This "comedic" exercise or whatever it really is to Higgins, was clearly created out of ignorance if he truly believes what he's doing is somehow just and fair.