The answer is fairly self-evident. Because the deaths are randomly dispersed across a large and vast country, and not one major event that wiped out nearly an entire hockey team.
I bet this ranks as one of the worst single-event loss of lives in modern Canadian history.
Don't dispute the facts but as a society what we are saying is that if 14 people die in an MVA then it is ok raising millions for them and having the entire nation focused on every detail, yet if both your kids die tomorrow in a car crash then you get squat and nobody outside of your own friends and family cares.
Just seems strange to me.