On a rainy Friday in April, industry executives and government officials were sitting on the fourth floor of a Vancouver casino hotel. From the stage, a pitch for the future of forestry was on repeat: what if logging companies could be the heroes who saved British Columbia from wildfires?
Many of the speakers at the annual B.C. Council of Forest Industries (COFI) convention focused on how the sector could return to higher levels of harvest or slow the pace of government regulations. Then the conversation turned to wildfires.
David Coletto, head of the market research firm Abacus Data, presented the results from a poll he designed with COFI. After Canada's most destructive wildfire season on record, the results suggested the B.C. public was ready to accept a narrative that the forestry industry could act as a saviour.
As Coletto put it, everybody in this province agrees who is the villain: it's the fire.
“And so now you have a place to be a hero in that story,” he said, speaking to members of the logging industry in the room. “That's a complete paradigm shift to where you were a few years ago, where you were often seen as the villain.”
Leaning on the data, COFI president and CEO Linda Coady said B.C. needs a “compelling story” that attracts investors, one that describes a convergence between fixing wildfires and increasing the supply of wood fibre.
Jamie Stephen, the managing director of the energy and resources consulting firm TorchLight Bioresources, put it another way.
https://www.timescol...rrative-8642461
Edited by Victoria Watcher, 26 May 2024 - 06:32 AM.







