When ESPN canceled the Barstool Van Talk late-night show in 2017, Barstool Sports founder Dave Portnoy predicted his rebel outfit would become the “next” ESPN. Guess what? Seven years later, he looks prescient in form if not in scale. Barstool is becoming more like ESPN—while ESPN is becoming more like Barstool.
Their parallel universes collided once again Thursday when Barstool hired former ESPN Monday Night Football analyst Jon Gruden. ESPN’s Adam Schefter reported it was a multi-year deal.
Gruden was once the highest-paid talent at ESPN, eventually earning $6.5 million a year toward the end of a stint that lasted from 2009 to 2017. Meanwhile, former Barstool host Pat McAfee is now one of the biggest stars at ESPN, hosting his own eponymous weekday show and starring on College GameDay. Like Gruden before him, McAfee is now one of ESPN’s highest-paid talents, licensing his show for $17 million per year. The 37-year-old former punter appeals to the younger audience who likes Barstool. All legacy media companies are struggling to attract younger readers and viewers. That’s why McAfee can get away with antics like prompting LSU fans to shout an obscene chant live on the air.
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Edited by Victoria Watcher, 15 November 2024 - 08:42 AM.