The humane beef thing really blew up my Facebook feed last week. Earl's includes Cactus Club too.
I really don't understand Earl's issue with Canadian beef though. If a cow is sick, what are you supposed to do, NOT give it medicine? Canadian beef standards are very, very high, regardless of whether they are 'humane certified' or not.
Probably no issue with Canadian beef from a "safety" standpoint as they have very high standards. I think it has more to do with marketing to Millennials. From what I've read, this demographic, which is now larger than the boomers, is more concerned about additives and the humane treatment of farm animals than the older generations were. Just look at the A&W commercials touting their hormone free chicken sandwiches to a skeptical group of Millennials who often respond with "well, that's a step in the right direction" vs. an outright "that's awesome man".
Edited by Gary H, 03 May 2016 - 03:30 PM.