Interesting that you guys have started talking about what
you read the paper for...
Not sure about anyone else on the forum, but I've been sulking about not being in Austin, TX at
SXSW. Yesterday, they had a session called
New Think for Publishers, which So Misguided (Monique) blogged about as
No Think for Old Publishers. The session was about
book publishing (not newspapers), but here's So Misguided's takeaway:
Monique’s summary
What went wrong is this:
* Publishers have not listened to the crowd for a long time.
* The crowd is restless.
* Publishers wring their hands about the web.
* The crowd offers options publishers don’t like.
* Publishers weep into their hands.
* The crowd wants to help and offers other suggestions.
* Publishers act like deer in headlights.
* The crowd plows down publishers and reinvents the industry without them.
What this panel really came down to is that the wisdom of the crowds is not being tapped. The crowd is now sick and tired of trying to help people who won’t help themselves.
Hold me to this: I’m going to organize a panel in Vancouver. We’re going to create a model for publishing and marketing books. We’re going to move forward as an industry. Leaders will be identified. Roles will be assigned. If you’re not open to totally change everything you’re doing, then you are not ready for this revolution. Don’t come.
Another book blogger who attended the session added this:
Know where readers are and what they are saying.
That probably applies to newspaper publishing, too, and not just book publishing ("know where readers are"/why they're reading). At least your comments suggest so.
Now...
The panel I'm most aggrieved about missing is Stephen B. Johnson's,
The Ecosystem of News.
Luckily, though, he blogged his entire talk,
Old Growth Media And The Future Of News. It's long, but promises to be a most rewarding read...