When you cross that fine line from woke into full on racism.
Imagine the uproar if lower ticket prices were being offered to people with white skin.
I'm not passing judgement on it, but it's a full-on program instituted by the Office of the B.C. Human Rights Commissioner:
https://bchumanright...ecial-programs/
You'll note on the website linked to that it's noted that without such a bipoc focused program being officially endorsed by the Province of B.C., offering "deals" based skin colour would most definitely be completely illegal.
The premise you're being asked to buy into is that white skinned people aren't historically disadvantaged, although I'm sure we've all known many financially poor, and otherwise disadvantaged and struggling white skinned people.