Bell Media confirmed today that one of Canada’s most influential pop-culture brands, MuchMusic, returns July 7 with a new generation of personalities and creators at the helm. Teaming up with TikTok for the official relaunch, the reimaged MuchMusic builds on the brand’s legacy for delivering the most relevant youth content, available 24/7 exclusively across TikTok and multiple social media platforms. As the platform for discovering groundbreaking music content and rediscovering old favourites, TikTok is a natural partner for the all-new MuchMusic.
From artist-hosted tent-pole events to live performances, the partnership provides a multitude of brand integration opportunities under the MuchMusic banner. With full programming details still to be announced, TikTok becomes the exclusive home to iconic MuchMusic series VIDEO ON TRIAL, INTIMATE AND INTERACTIVE, and MUCHMUSIC SPOTLIGHT, fresh content every week, live music, and more. Click here for a first look and here to download the all-new MuchMusic logo.