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Groupon, Couvon and other daily deal and mass-buy companies


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#1 RPPB

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Posted 13 October 2010 - 03:10 PM

Groupon is one of those deal-of-the day websites where a deal is offered and if a minimum number of people conditionally purchase it by the end of the day, they receive a gift certificate by e-mail the next day. Most deals will revolve around restaurants, spas, sporting events, theatre etc.. Today's inaugural deal in Victoria was from Pink Sugar Cupcakery and required 30 purchasers and with 8 hours still remaining they have sold almost 500. No charge to sign up, you may want to check it out...

#2 VicHockeyFan

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Posted 14 October 2010 - 11:39 AM

Today's deal:

$15 for Either One Adult Ticket or Two Child Tickets to WildPlay West Shore Victoria ($40 Value)


30 needed, 789 bought so far...
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#3 groceryalerts

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Posted 14 October 2010 - 11:54 AM

Today's deal:



30 needed, 789 bought so far...


It is a great deal for consumers but not so much for the business.

The problem I have with their business model is that no money stays in the community.

Groupon is a corporation based in Chicago that is in over 100 cities. They are worth over a billion dollars.

For the $16 they receive for this deal, $8 goes to the merchant.

I understand that they have bills to pay but nothing stays here in Victoria.

#4 Mr_E_Squirrel

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Posted 14 October 2010 - 12:03 PM

The business will be the first to tell you . They do it for the exposure". Groupon is a form of advertising. Instead of spending $600 on a print or radio ad that gets you sometimes one or two customers, Groupon gets you lots of eyeballs

#5 VicHockeyFan

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Posted 14 October 2010 - 12:34 PM

It is a great deal for consumers but not so much for the business.

The problem I have with their business model is that no money stays in the community.

Groupon is a corporation based in Chicago that is in over 100 cities. They are worth over a billion dollars.

For the $16 they receive for this deal, $8 goes to the merchant.

I understand that they have bills to pay but nothing stays here in Victoria.


No business needs to do it. It seems to me that things like this WildPlay one are a good deal for the company, they have limited "costs" to allow another person on the course. Also, of the 1000 they look like they might sell today, some number will never show up before the coupon expires (so they get $8 for nothing), and many will bring friends paying full pop.

With only 365 things/events per year, at least for now, they can afford to charge a good hefty fee. I'm sure Groupon will get competitors in a hurry.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#6 VicHockeyFan

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Posted 14 October 2010 - 01:31 PM

They are going to mail Wildplay a cheque tomorrow for $8000+. Wildplay's outlay was zero. They will absorb these extra 1000 guests into their paying crowd over the next 365 days. I think it's win-win.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#7 VicHockeyFan

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Posted 15 October 2010 - 05:54 AM

$40 for One Month of Unlimited Yoga Classes at The Yoga Shala ($95 Value)


This runs all weekend....
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#8 VicHockeyFan

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Posted 17 October 2010 - 01:47 PM

And some friendly rivalry...

http://couvon.com
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#9 spanky123

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Posted 17 October 2010 - 07:02 PM

And some friendly rivalry...

http://couvon.com


That is the problem with the model. People will sign up for as many services as they can to get the widest variety of coupons and offers. No way to build a unique brand.

#10 RPPB

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Posted 18 October 2010 - 06:47 AM

Today's deal - $4 for one menu item and a beverage at Puerto Vallarta Amigos (up to $10.50 value). Food truck is at Wharf & Yates weekdays from 11 - 3pm.

Anyone else noticing a lot of Groupon ads from Google on this site now?

#11 groceryalerts

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Posted 19 October 2010 - 01:20 PM

Today's deal - $4 for one menu item and a beverage at Puerto Vallarta Amigos (up to $10.50 value). Food truck is at Wharf & Yates weekdays from 11 - 3pm.

Anyone else noticing a lot of Groupon ads from Google on this site now?


I run grocery alerts - grocery deal and coupon website and every ad was groupon at one point. I finally blocked them because I was sick of those ads.

I am also trying to start a local coupon voucher site that actually gives money back to a local charity. I want to keep jobs and money in Victoria.
Grocery Alerts Canada: Coupons and Grocery Deals.

#12 VicHockeyFan

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Posted 22 October 2010 - 07:28 AM

Today's Groupon deal is a little over 50% off at The Reef. Everyone I know loves The Reef.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#13 RPPB

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Posted 05 November 2010 - 06:22 AM

Today's deal - "$15 For $30 Worth of Seasonal Cuisine and Micro-brews at CANOE Brewpub"

#14 spanky123

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Posted 05 November 2010 - 09:09 AM

Hmmm.

Didn't think that you were allowed to discount alcohol like that in BC.

Bought a coupon anyways!

#15 VicHockeyFan

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Posted 05 November 2010 - 11:16 AM

Hmmm.

Didn't think that you were allowed to discount alcohol like that in BC.

Bought a coupon anyways!


You can just say you have discounted the food to nothing and the beer stays the same.

They are nearing 1000 sold, that means they have moved $30k worth of goods in a few hours. Crazy.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#16 RPPB

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Posted 07 November 2010 - 10:13 AM

1707 sold and 14 hours to go still...

#17 RPPB

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Posted 16 November 2010 - 07:31 AM

Today's deal is a $40 Body Shop gift certificate for $20 - just bought one myself and this one will sell out.

#18 VicHockeyFan

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Posted 14 December 2010 - 02:37 PM

So I spoke to the Victoria Groupon rep today. Well, she is in Chicago, but she takes care if Victoria.

For restaurants, they take 50% of the sales. So if your deal is $30 worth of stuff for $15, you get $7.50. 80% of the coupons are redeemed, fully 20% never get used.

So....

1000 sales x $7.50.

800 redeemed, so you give out $24,000 at full retail and yo get $7500 for your troubles.

Groupon pays the business by cheque, 1/3 the day after the deal closes, then 1/3 at 30 days out, then another 1/3 at 60 days out. This way they can make sure they are not hearing back from clients that report having trouble redeeming their coupons, and allows them to make 100% returns to anyone not satisfied.

Groupon has 43,000 Victoria email addys.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>

#19 Ben on Yates

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Posted 19 December 2010 - 08:57 PM

Groupon pays the business by cheque, 1/3 the day after the deal closes, then 1/3 at 30 days out, then another 1/3 at 60 days out. This way they can make sure they are not hearing back from clients that report having trouble redeeming their coupons, and allows them to make 100% returns to anyone not satisfied.

Groupon has 43,000 Victoria email addys.


This is one of those business models that makes you say "now why didn't I think of that?!"

#20 Holden West

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Posted 19 December 2010 - 09:09 PM

We used our Body Shop deal today. In addition, it was two-for-one day so we got a real steal.
"Beaver, ahoy!""The bridge is like a magnet, attracting both pedestrians and over 30,000 vehicles daily who enjoy the views of Victoria's harbour. The skyline may change, but "Big Blue" as some call it, will always be there."
-City of Victoria website, 2009

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