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[Victoria Watcher]

 

 

 

 

 

https://www.cbc.ca/n...-logo-1.7194088

 

 

 

Military raked by critics online after unveiling new army logo

 

 

Many believed the new logo was replacing the army's official emblem

Edited by Victoria Watcher, 03 May 2024 - 03:13 PM.

[Victoria Watcher]

[Nparker]

WTF is it supposed to be?

[Victoria Watcher]

"The icon launched today is a supplementary design that will be used in the bottom left corner of certain communications products and in animations for videos," said Tétreault.

 

"This icon comes in addition to our official logo — and is meant to coincide with the launch of a new camouflage pattern: the Canadian Disruptive Pattern Multi-Terrain (CADPAT MT)."

 

The army is in the process of revamping its camouflage uniforms.

 

The defence department statement goes on to explain the intent and the reason for the colour pattern, but doesn't say what the shape is supposed to represent.

 

Some social media posts described the logo in artsy terms as "provocative." Others described it as a Lego moose, as well as "sloppy" and "ugly."

 

The rebranding was an in-house exercise, the department said.

 

"The icon was developed without additional funds or involvement of external companies," said Tétreault. "It was developed by DND's internal graphic design team, and this icon comes at zero expense to the taxpayer."

Edited by Victoria Watcher, 03 May 2024 - 03:37 PM.

[Nparker]

Zero ADDITIONAL expense perhaps, but last I checked, the DND was entirely taxpayer funded.

[Victoria Watcher]