That doesn't explain the perceived changes in the quality of food since the place first opened. I would agree that some people just don't like noodle boxes, but when you have fans of southeast Asian cuisine turning away then something is amiss.
I love southeast Asian cuisine, but Noodle Box has
always been bad in my opinion, even when they were just the Fisgard outlet. I had friends raving about it send me there during a visit into town (before I'd moved back here), and I was pretty surprised it was considered edible, let alone praise worthy.