Vivid condo dev's first-time buyer-focused suites gain traction from unexpected source
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Downtown Victoria’s Vivid at the Yates condominium project is resonating with a segment of the market that arguably always knows best, according to developer Dave Chard.
The 20-storey tower’s 135 one and two-bedroom modern suites – priced significantly lower than comparable pre-sale and resale inventory thanks to a unique arrangement with BC Housing – are catered to savvy first-time homebuyers with an eye for downtown living.
But it’s their parents, Chard says, with whom Vivid’s below-market pricing and unique financing arrangement has resonated, turning them into unexpected advocates.
“It makes sense to reason that once you’ve bought and sold several homes throughout your life you develop an eye for real-estate opportunity,” Chard said, speaking to the indirect effect Vivid’s marketing campaign has had on purchasers. [
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