I swear anything nowadays with stone countertops and stainless steel appliances is called "luxurious" in marketing materials, I suppose the embellishment was no different for whatever was trendy back then.
For sure, the definition of "luxury" ranges as widely with the promoters as it does with the critics. It's impossible to pin it down.
Many formerly-luxurious-but-now-ordinary buildings have swimming pools, whereas swimming pools in new luxury buildings today are not nearly so common. Maybe today's luxury is less luxurious than it was in the past? Maybe today's exclusivity is less exclusive than it was in the past? And yet we're much more worried about the hypothetically negative impacts today than we were back then.
But we also scoff at it more today than we did back then. This new building claims to be luxurious but it's really not, it's just marketing. That new building claims to be exclusive but it's really not, it's just marketing.
We worry and we scoff at the same time: about the luxury, about the exclusivity, and about the desirability of the location.
"That proposed building is a joke. It's not really luxurious, it's not really exclusive, it's not really a desirable location. I'm going to fight it like crazy because it's ultra-luxurious, ultra-exclusive, and it will occupy an ultra-desirable location."
The contradictions and inconsistencies are endless, which is why this stuff is the bread-and-butter of the political angle. But come on, if it's so meaningless then that's all the more reason not to get hung up on it.