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Rifflandia Music Festival


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#161 Mike K.

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Posted Yesterday, 04:24 PM

The festival has been cancelled for this year. Atomiq Productions expects to hold it again in 2020.


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#162 Cassidy

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Posted Yesterday, 05:03 PM

Atomique purchased a nightclub a while back, and once a business tastes those yummy profits from selling severely marked up liquor to their patrons ... patrons who have already spent $20.00 or $30.00 (or more) on a ticket to get in just to have the privilege of buying your booze (along with presumably seeing a favourite band) ... well, once you've dipped your toes into that well, it's pretty hard to commit to dedicating massive amounts of money, and massive amounts of resources (human and otherwise) to an event that may or may not have ever been profitable.

 

Atomique has their own little venue to book their indie bands into now, with a massive nightly cashflow typical of any club.

Atomique no longer has any need for a raised profile via Rock the Shores or Rifflandia ... I doubt we'll see either one of them ever again.



#163 Victoria Watcher

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Posted Yesterday, 05:08 PM

Atomique Productions will still produce several upcoming events, including the Cook Street Village Block Party, Car Free YYJ, Victoria’s Canada Day festivities, and the Phillips Backyard Weekender.

 

 

https://www.timescol...2020-1.23832193

 

plus they have taxpayer-funded gigs.



#164 Victoria Watcher

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Posted Yesterday, 05:09 PM

Atomique has their own little venue to book their indie bands into now, with a massive nightly cashflow typical of any club.

 

hasn't almost every nightclub now closed though?  maybe there is not that much money in it.



#165 Cassidy

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Posted Yesterday, 05:12 PM

 

plus they have taxpayer-funded gigs.

 

Indeed, most of those have somebody else paying for the advance infrastructure, labour, and other sundry expenses ... and Atomique pocketing a healthy profit.

 

Rifflandia and Rock the Shores are massive advance cash-hogs, with huge labour and infrastructure costs, not to mention an incredibly large chunk of change that has to go directly to the artists in advance.

 

It's questionable if either of these two events were ever profitable in any sense other than raising the profile of Atomique ... such that they're now the "go-to" company for taxpayer funded special events, and anything involving selling a ton of booze at some sort of semi-private street festival, like Phillips Backyard Weekender.


Edited by Cassidy, Yesterday, 05:16 PM.


#166 Cassidy

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Posted Yesterday, 05:15 PM

hasn't almost every nightclub now closed though?  maybe there is not that much money in it.

They're doing well enough.

Successful night clubs have successful formulas, and Atomique's very successful formula is pretty much to present the only decent live band nightclub that's producing shows featuring recording artists on a continuous basis in town.

Atomique also have a deep infrastructure in place to book an incredibly wide variety of indie, and otherwise upcoming live acts from across Canada, the U.S., and even further abroad.

 

That they also do the typical club "theme nights" doesn't hurt the bottom line either.


Edited by Cassidy, Yesterday, 05:17 PM.


#167 Victoria Watcher

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Posted Yesterday, 05:18 PM

atomique says rifflandia was not profitable at all from 2008 to 2017.



#168 Mike K.

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Posted Yesterday, 05:21 PM

But it was in 2018?

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#169 Cassidy

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Posted Yesterday, 05:24 PM

atomique says rifflandia was not profitable at all from 2008 to 2017.

 

That's accurate.

But I guess too it depends on how widely you want to define what might constitute "profits"?

 

Rifflandia put Atomique on an international map in terms of both business opportunities and overall respect in the business.

It literally made them what they are today.

 

We also speak of "Atomique", but really there are a lot of umbrella companies, Amelia Artists, the nightclub, and probably a bunch I don't know about.

Rifflandia and Rock the Shores were really just part of a much wider "Atomique" net, a lot of which is invisible to the average entertainment consumer.


Edited by Cassidy, Yesterday, 05:27 PM.


#170 kayla

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Posted Today, 10:19 AM

Atomique purchased a nightclub a while back, and once a business tastes those yummy profits from selling severely marked up liquor to their patrons ... patrons who have already spent $20.00 or $30.00 (or more) on a ticket to get in just to have the privilege of buying your booze (along with presumably seeing a favourite band) ... well, once you've dipped your toes into that well, it's pretty hard to commit to dedicating massive amounts of money, and massive amounts of resources (human and otherwise) to an event that may or may not have ever been profitable.

 

Atomique has their own little venue to book their indie bands into now, with a massive nightly cashflow typical of any club.

Atomique no longer has any need for a raised profile via Rock the Shores or Rifflandia ... I doubt we'll see either one of them ever again.

 

Atomique does not own Capital Ballroom. The two owners of Atomique along with multiple industry people purchased the club but it is a completely separate entity. Easy to see why people think that though.



#171 Jason-L

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Posted Today, 12:47 PM

I suspect the rough condition of the Canadian dollar has a lot to do with things, along with having hit Peak Festival a few years back and people burning out.



 



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