Not to mention the News Group of papers are delivered to the door free.
A few months ago the TC was giving away free three month subscriptions with no strings attached. I guess in an effort to pump up their distribution numbers for sale attractability.
just as I was reading that - phone call from the TC! Do we want the paper no obligation 2 weeks free.
When I 'jokingly' mentioned the recent Canwest news, the lady trying to sell said "you might be getting the last copies"...
Agreed with you completely - the only reason to offer 'free' long term (3 months?) trials is to boost circulation for both advertiser numbers and a pre-sale package. The fact they are still trying reeks of desperation.
It's a real shame in some ways - we are in a paradigm shift (have been for some time) in media provision. Newsprint - the actual paper with ink - is a familiar part of most people's daily experience; a quick read in a coffee shop, doctors office, on the bus or at home. The fact is new media is far more responsive and immediate - and individually organizable.