Ricky Gervais has delivered another side-splitting activation for up-and-coming British vodka brand Dutch Barn by appearing on a giant out-of-home billboard in Slough town centre.
Returning to the bustling Berkshire borough where his iconic ‘The Office’ series was set, Gervais is promoting his challenger spirit brand by guaranteeing the public they can become rich and happy by consuming Dutch Barn. (The caveat being that that person is in fact Ricky Gervais).
Whether or not this is strictly true is another matter, but its makes for a fun spin on the sometimes dry world of out-of-home advertising nonetheless.
https://www.marketin...ough-ooh-vodka/
Ricky Gervais’ Dutch Barn vodka wins major retail listings
Ricky Gervais bought into Dutch Barn Orchard Vodka, made from apples in North Yorkshire, in November 2023, investing significantly in the spirit.
In December, he issued an ‘urgent appeal’ entreating “all supermarkets, off-licenses and corner shops” to stock the spirit.
“I’m the co-owner of the company. This could make me a lot of money,” Gervais quipped in a video posted on social media, where he describes the product as “the posh one in the brown bottle.”
Prior to Gervais’ involvement, the vodka was available to buy from Amazon, Waitrose, Tesco, Morrisons and ASDA, as well as via the Ellers Farm Distillery website.
https://www.thedrink...etail-listings/
Edited by Victoria Watcher, 27 April 2024 - 05:14 AM.