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The Victoria IKEA thread


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#161 FirstTimeHomeCrier

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Posted 12 October 2017 - 01:42 PM

Maybe Target will buy the leases. Wouldn't that be great if Target came to Canada. Kind of weird that they...

 

I'm getting some weird deja vu here.



#162 aastra

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Posted 12 October 2017 - 01:50 PM

We've talked about deja vu before.


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#163 shoeflack

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Posted 12 October 2017 - 02:21 PM

But when you look at the Winnipeg or Halifax locations they're literally on the very outer edge of the populated area of the CMAs. Another kilometer further out and they'd be on the farm or in the wilderness. Why are they such exceptionally un-central sites? They're about as physically alienated from the majority of the people in their local markets as they could possibly be.

 

With their new stores (as opposed to re-builds), they seem to often go the more outer-band of a city route. But then communities just boom around them. There's obviously some very strategic thought into the locations.

 

I was at the IKEA Winnipeg location this past summer. The amount of development happening in that area, in particular in the areas south of the store...it's absolutely mind boggling. It won't be in an outer-edge location for long.



#164 Jackerbie

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Posted 12 October 2017 - 02:23 PM

^I bet if you spoke with IKEA's marketing department they would tell you they have a very loyal customer base that is willing to travel to go to their stores. Their customers also go to IKEA as a sort of special outing - this isn't the type of store you go to weekly or even monthly - so if going to an IKEA is a bit of a trek, their customers are apparently OK with that. 

 

As someone who has lived a ten minute drive from an IKEA for the last four years, I can tell you that monthly trips are absolutely a thing that people do. Gotta check the "As Is" section frequently, you know! Plus, free coffee if you're there a half hour before they open.


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#165 manuel

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Posted 12 October 2017 - 02:54 PM

Two things all IKEA full sized stores have in common. 1, standalone building on a big property and 2, easy access to a major highway. Hillside provides neither of those two.

 

If IKEA went with Hillside, it would stray away big time from their current full size store format. In fact it would be their first full size storefront not on its own property, as well as the only one so far away from a highway.

 

Maybe Saanich will offer up Cuthbert Holmes Park...primo location once the new interchange is in!

 

IKEA Ottawa fails the first test.  It is in a (big) strip mall in the west end of Ottawa right beside a Linen Chest and Sears.  It is right beside the 417 though.

 

How big are the Victoria and Nanaimo Sears stores vs. the IKEA full size and small size standards?

 

Hillside: 149,000 sq ft

Nanaimo North:  144,000 sq ft

 

from Shoeflack:

One interesting note about this London location is the size. At only 270,000 sq ft, IKEA is going with a much smaller than usual footprint. Halifax just opened at 330,000 sq ft, while Quebec City is slated to be 340,000 sq ft.


Edited by manuel, 12 October 2017 - 03:31 PM.

"I know nothing"

#166 shoeflack

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Posted 12 October 2017 - 03:03 PM

IKEA Ottawa fails the first test.  It is in a (big) strip mall in the west end of Ottawa right beside a Linen Chest and Sears.  It is right beside the 417 though.

 

How big are the Victoria and Nanaimo Sears stores vs. the IKEA full size and small size standards?

 

Sure, but it's a standalone building is what I'm getting at. It's not attached to anything other than itself. Many IKEA stores have other shops nearby, but all are standalone buildings.

 

Sears Hillside is just shy of 149,000 sq ft. So right around half the size of the newly announced London location, which will be the smallest full service IKEA store in the country (I believe it's smaller than the Burlington location, which IKEA has been trying to replace for years).



#167 VicHockeyFan

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Posted 12 October 2017 - 03:13 PM

I have not been in an IKEA for about 25 years.  What percentage of their space do you think is warehouse, compared to showroom/sales floor?


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#168 shoeflack

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Posted 12 October 2017 - 03:20 PM

The off-limit warehouse space is not massive. It'd be similar to Costco in that most of the inventory is stocked in racks above the self-pickup furniture area, with some off limits areas (i.e.: receiving, the kitchen stuff that they pick for you, etc.)

 

I'd have to suggest that at least 75% or more of an IKEA is shopable space.

 

EDIT: Here's the Development Permit for the new Richmond store...somewhat grainy images, but you get the idea. Most space is usable by the customer.


Edited by shoeflack, 12 October 2017 - 03:32 PM.

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#169 Jackerbie

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Posted 12 October 2017 - 03:47 PM

The off-limit warehouse space is not massive. It'd be similar to Costco in that most of the inventory is stocked in racks above the self-pickup furniture area, with some off limits areas (i.e.: receiving, the kitchen stuff that they pick for you, etc.)

 

I'd have to suggest that at least 75% or more of an IKEA is shopable space.

 

EDIT: Here's the Development Permit for the new Richmond store...somewhat grainy images, but you get the idea. Most space is usable by the customer.

 

For IKEA in Richmond the total warehouse area is 69,050 sq. ft., and the total retail area is 275,782 sq. ft.


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#170 shoeflack

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Posted 01 August 2018 - 10:43 AM

So IKEA has delayed their plans to open a new store in London, Ontario. They are still going to purchase the land, but have put construction plans on hold indefinitely. Looks like their ambitions plan to double their footprint to 24 locations by 2025 might fall by the wayside here as they see stiff competition from Amazon and Wayfair.

 

Their new Quebec City store opens later this month, which will put them at 14 full sized stores with no more in the queue. Another nail in the Victoria coffin no doubt.



#171 tjv

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Posted 01 August 2018 - 04:47 PM

I am not sure what is so special about IKEA, I visited the one in Coquitlam and thought it was very overpriced given the quality.  I left without buying anything and could care less

 

What is the population of the Victoria - Nanaimo corridor?  it has to be near close to the population of Quebec City.  I think people in this area will spend more cash per capita than Quebec City easily



#172 kxl

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Posted 01 August 2018 - 05:35 PM

The population of Quebec City is still higher than all of Vancouver Island.

#173 rambaldi

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Posted 01 August 2018 - 07:44 PM

So IKEA has delayed their plans to open a new store in London, Ontario. They are still going to purchase the land, but have put construction plans on hold indefinitely. Looks like their ambitions plan to double their footprint to 24 locations by 2025 might fall by the wayside here as they see stiff competition from Amazon and Wayfair.

 

Their new Quebec City store opens later this month, which will put them at 14 full sized stores with no more in the queue. Another nail in the Victoria coffin no doubt.

 

Perhaps the delay is a result of their new experiment "with a new type of store that's less costly to build and faster to open. Instead of the giant blue multi-level boxes with massive parking lots, Ikea is trying out smaller scale stores in cities. More suited for denser urban areas and with a smaller footprint, these are similar to CityTarget or 365 by Whole Foods. It would be more of a pick-up-and-go experience instead of a get-lost-for-hours experience. And the smaller stores can be opened in just six months, bringing Ikea to more markets at a faster pace."


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#174 Rob Randall

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Posted 01 August 2018 - 07:58 PM

^I thought the Victoria experiment on Yates proved customers want all or nothing.


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#175 shoeflack

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Posted 02 August 2018 - 07:53 AM

Perhaps the delay is a result of their new experiment "with a new type of store that's less costly to build and faster to open. Instead of the giant blue multi-level boxes with massive parking lots, Ikea is trying out smaller scale stores in cities. More suited for denser urban areas and with a smaller footprint, these are similar to CityTarget or 365 by Whole Foods. It would be more of a pick-up-and-go experience instead of a get-lost-for-hours experience. And the smaller stores can be opened in just six months, bringing Ikea to more markets at a faster pace."

 

Which is exactly the type of storefront they currently have in London, Quebec City, and four other cities. London and Quebec City were due to be replaced by full-sized stores (albeit London was a much smaller scale store at under 300,000 sq ft) as part of this massive expansion project.

 

So perhaps IKEA is content with the pick-up and order points in location with populations below 500,000. If that's the case, they've maxed out on Canadian cities with populations for full-sized stores.



#176 shoeflack

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Posted 02 August 2018 - 07:56 AM

^I thought the Victoria experiment on Yates proved customers want all or nothing.

 

Hard to compare pre-internet consumers of 1988 when that store closed versus shoppers in 2018 though. 30 years is an eternity in terms of consumer habits.


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#177 Sparky

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Posted 03 August 2018 - 11:00 AM

^I thought the Victoria experiment on Yates proved customers want all or nothing.


MRC .......Meatball related catastrophe.

#178 SpongeG

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Posted 26 August 2018 - 07:55 PM

When I lived on the island I really missed IKEA, Jysk just isn't the same. IKEA is great for basics when moving to a new place or until you can upgrade.

 

Could they put one in the Cowichan valley? midway for Victoria and Nanaimo? would shoppers want to drive up the island from Victoria? 


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#179 kxl

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Posted 26 August 2018 - 08:54 PM

I can just imagine cars with stacks of flat boxes tied down with twine on their roofs headed down the Malahat
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#180 DustMagnet

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Posted 27 August 2018 - 08:09 AM

"Malahat closed in both directions due to flatpack wardrobe on road."


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