An artist's rendering of 2300 Douglas Street, a six-storey, mixed-use purpose-built rental building with a ground floor Silver Arrow Cars luxury automobile dealership with a single floor of offices above. The project may also include a 10% affordable housing component through a partnership with Pacifica Housing.
Luxury auto dealership, offices and rental apartments pitched for Douglas Street south of Bay Street
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Victoria-based Laing Properties and luxury auto dealer Silver Arrow Cars have unveiled plans to build a six-storey mixed-use commercial and residential building on the northern fringe of downtown Victoria, Citified has learned.
Developer Ian Laing’s concept – situated along the 2300-block of Douglas Street between Queens Avenue and a Dairy Queen restaurant – would include Silver Arrow Cars’ showroom at grade level, offices on the second level and four floors of rental housing.
Located just a stone’s throw from downtown Victoria’s highrise residences and office towers, the development site is in the City’s Burnside-Gorge neighbourhood with planning guidelines that prioritize industrial uses along the west side of the Douglas Street corridor. However, the possibility of a landmark project materializing in an otherwise industrial, nondescript precinct of the city centre has the local community association nodding in approval.
“Based on the feedback we’ve received following our initial consultation meetings, the community association is actually quite excited,” Laing says. “They like it, and given that the building would be in an area that they feel could use revitalization and help build the community by having more pedestrians on the street, they would like to see it proceed.” [
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