I think name recognition is more than remembering Jim Smith when you get to the polls.
It’s more about having a name like Gordy Dodd where a whole lot of people already know your name and what you are about.
I think that most people go to the polls to vote for Mayor and perhaps a couple of councillors that they know. I doubt that many people have the full slate in their mind. After they have checked the names they want the others are chosen by what is on the top of their mind and what they recognize as having heard.