NBCUniversal’s head of advertising, Linda Yaccarino, is in talks to become the new chief executive of Twitter, according to people familiar with the situation. NBCU said Friday morning that Ms. Yaccarino was leaving the company, effective immediately.
https://www.wsj.com/...n-musk-7a006bb5
Yaccarino as an industry advocate at NBCUniversal has found better ways to measure the effectiveness of advertising.
Yaccarino as head of NBCU's advertising sales played a significant role in the launch of the company's ad-supported Peacock streaming service.
Yaccarino had served 19 years at Turner Entertainment and has been credited with dragging the network's ad sales operation into the digital future.
https://www.outlooki...eo--news-285643
Edited by Victoria Watcher, 12 May 2023 - 06:44 AM.