31 replies to this topic

[Mike K.]

Do you know this person's name, by chance?

[JohnsonStBridge]

Jimmy Thomson per this tweet: We are pleased to announce that @jwsthomson is coming on board with @CapitalDailyVic to be our Managing Editor.

[Mike K.]

Thank you.

[Victoria Watcher]

For those asking, I am no longer editor of Capital Daily because they fired me. It, uh, wasn't amicable.

- Tristin Hopper

Edited by Victoria Watcher, 23 November 2020 - 08:24 PM.

[Mike K.]

Tristin Hopper, formerly of the National Post has launched a new online news source for Victoria

 

One year, two months.

[VIResident]

“Fed up with poor local news coverage in his town of Victoria, BC, Canada, Andrew Wilkinson started his own local news outlet, Capital Daily.

With 40k subscribers in a city of 200k, Capital Daily has a bigger audience than the local newspaper.

He believes the model can be replicated in different cities, with each newsletter generating $200k-$500k in profits.”  

(Apple Podcasts Episode #97).

https://podcasts.app...i=1000486692200

 

(https://www.tinycapital.com)

Edited by VIResident, 31 December 2020 - 07:09 AM.

[Victoria Watcher]

the local paid newspaper has less than 35,000 print subscribers but it has a large online readership. and the free local dailies larger still.

he means each city can return $200k+ each year? maybe but it’s not like their isn’t better competition elsewhere.

[Rob Randall]

But each print subscriber is pretty much a guaranteed reader, sometimes several readers per copy, How many internet newsletter subscribers delete them unopened? I admit I have a couple. 

 

But it's all about numbers, not actual readers, that's why you have print scandals like newspapers refusing to cancel subscriptions and outright dumping of bundles in remote fields. So no doubt Wilkinson is making money with his online subscription model, but are his advertisers satisfied?

[Victoria Watcher]

usually you’d need satisfied advertisers in order to make a profit. since it’s the only revenue stream.

daily hive has done well. and we see what castanet sold for. but that’s the kind of entrenched competition faced in other cities.

here the only online big daily news competition is Victoria Buzz. from which Wilkinson just recruited an editorial employee.

but every radio station and weekly in every city also sells online ads. then there are specialty websites like VV that also sell ads.

Edited by Victoria Watcher, 31 December 2020 - 07:28 AM.

[spanky123]

But each print subscriber is pretty much a guaranteed reader, sometimes several readers per copy, How many internet newsletter subscribers delete them unopened? I admit I have a couple. 

 

But it's all about numbers, not actual readers, that's why you have print scandals like newspapers refusing to cancel subscriptions and outright dumping of bundles in remote fields. So no doubt Wilkinson is making money with his online subscription model, but are his advertisers satisfied?

 

Agreed. Comparing paid print circulation to people on a free email list is hardly worthwhile. 

 

I enjoy reading the Capital as it is a good aggregation of local news from various sources on the island. I find much of the "investigative" work to be fairly cursory but I realize it is hard to come up with a new story / angle every week.

 

From what I can tell, the Capital generates revenue from ad placement within its email circulation. I notice that on many days there does not appear to be any ads and then when ads do appear they are not usually from repeat advertisers. 

 

I hope that Andrew keeps the service running but I don't think that it is killing off the TC any time soon!

 

If I owned a company that was clearing $200K to $500K a year then I wouldn't be firing my manager.

Edited by spanky123, 31 December 2020 - 08:12 AM.

[Victoria Watcher]

Job Posting - Podcast Producer and Host (posted Dec. 29, 2020)

 

Capital Daily is hiring a podcast producer to create a thoughtful, insightful, and fun podcast that will make sense of Victoria and Vancouver Island. Join our growing team to set the pace for the future of Capital Daily podcasts. 

 

This position reports to the Managing Editor and coordinates with the editorial team. The podcast should take an issues-first approach, seeking out interview subjects based on their ability to meaningfully contribute to the question at hand.

 

https://www.capitald...fqNgiGCXY4tACg8

Edited by Victoria Watcher, 04 January 2021 - 07:14 AM.

[spanky123]

They had a podcast which was "paused" in mid-December. I am thinking that it was another management change.