No Time to Die reported for duty at the North American box office with an estimated opening of $56 million as Hollywood attempts to recover from the COVID-19 crisis and lure older adults back to theaters.
The Bond pic skewed male (64 percent), while 57 percent of ticket buyers were over the age of 35, including 36 percent over 45 years old. As a way of comparison, only 9 percent of ticket buyers going to see Venom: Let There Be Carnage on that film’s opening weekend were 45 and older.
Directed by Cary Fukunaga, No Time to Die is being distributed domestically by United Artists Releasing and internationally by Universal on behalf of MGM and EON. The cast also includes Lea Seydoux, Ben Whishaw, Naomie Harris, Ralph Fiennes and Christoph Waltz, along with franchise newcomers Rami Malek, Ana de Armas and Lashana Lynch.
More than 25 percent of No Time to Die ticket buyers said it was their first time going to the cinema since the pandemic began, according to a survey conducted by MGM. “This is the first meal that was served to an adult audience,” according to United Artists distribution chief Erik Lomis.
Separately, No Time to Die — which cost $250 million to $300 million to produce before a mega-marketing spend — runs a hefty two hours and 43 minutes, reducing showtimes and making it the longest in the franchise.
for me I think it’s the best Daniel Craig one I’ve seen.
Edited by Victoria Watcher, 11 October 2021 - 04:28 AM.