Posted 06 August 2014 - 08:06 AM
^? You mean they won't post the price list, but they will quote prices, won't they?
Yes, sorry, that's what I meant. They will quote, but will not publish online. They feel very confident that if people see the prices online, they will not visit the sales centre. Now I'm not a marketing expert, but I am a marketing professional. I really can't find any parallels that use this logic. Canadian Tire does not put out a flyer with items, but no prices. Neither does London Drugs. But to move closer to the product here, nobody puts real estate re-sales online, without a price. Now I suppose when a new car model is coming to market, we might see images of it online, and we don't know a price yet. But that's likely as dealers have not set a price yet and you can't buy one yet. It may well be true they get more people into the sales centre by this tactic, but I'm still curious if it actually results in more sales. I guess that's hard to measure, the missed opportunities.
<p><span style="font-size:12px;"><em><span style="color:rgb(40,40,40);font-family:helvetica, arial, sans-serif;">"I don’t need a middle person in my pizza slice transaction" <strong>- zoomer, April 17, 2018</strong></span></em></span>