here is the story
former crack addict spends $1.5/m week on ads.
As so many great entrepreneurial success stories do, the tale of Mike Lindell begins in a crack house. It was the fall of 2008, and the then 47-year-old divorced father of four from the Minneapolis suburbs had run out of crack, again. He had been up for either 14 or 19 days—he swears it was 19 but says 14 because “19 just sounds like I’ve embellished”—trying to save his struggling startup and making regular trips into the city to visit his dealer, Ty.
Eight-plus years later, Lindell is sober and phenomenally successful. He quit everything—alcohol, powdered cocaine, and crack—after one final party on Jan. 16, 2009, and presides over an empire that’s still growing precipitously. Last year he opened a second factory, saw sales rise from $115 million to $280 million, and almost tripled his workforce, to 1,500. To date he’s sold more than 26 million pillows at $45 and up, a huge number of them directly to consumers who call and order by phone after seeing or hearing one of his inescapable TV and radio ads.
Edited by Victoria Watcher, 03 November 2018 - 04:00 AM.